Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

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Product Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Table of Content

1. Strategic Management Essentials 
THE COHESION CASE: Nestlé S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring

Appendix Guidelines for Case Analysis

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