9781292343167 Laudon

E-Commerce 2020–2021: Business, Technology and Society, Global Edition, 16e - Laudon

RM102.00

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Product Description

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

Table of Content

  • PART 1: INTRODUCTION TO E-COMMERCE
  • 1. The Revolution Is Just Beginning
  • 2. E-commerce Business Models and Concepts
  • PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
  • 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
  • 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  • 5. E-commerce Security and Payment Systems
  • PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
  • 6. E-commerce Marketing and Advertising Concepts
  • 7. Social, Mobile, and Local Marketing
  • 8. Ethical, Social, and Political Issues in E-commerce
  • PART 4: E-COMMERCE IN ACTION
  • 9. Online Retail and Services
  • 10. Online Content and Media
  • 11. Social Networks, Auctions, and Portals
  • 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce