(e-Book) International Business: A Managerial Perspective, Global Edition 9th Edition (12 Months Digital Access) – Griffin – BNS Supplies and Trading

(e-Book) International Business: A Managerial Perspective, Global Edition 9th Edition (12 Months Digital Access) – Griffin

Categories: Business & Investment, e-Book/ Digital Access

RM160.00

Product Info

Author: Ricky Griffin & Michael Pustay
Publisher: Pearson Education
Language: English
Type: Import
ISBN: 9781292313795 (e-Book)
Edition: 9th Edition
Cover: Ebook and Others
Year: 2020

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Product Description

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

Table of Content

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PART 1: THE WORLD’S MARKETPLACES
1. An Overview of International Business
2. Global Marketplaces and Business Centers
3. Legal, Technological, Accounting, and Political Environments
4. The Role of Culture
5. Ethics and Social Responsibility in International Business
PART 2: THE INTERNATIONAL ENVIRONMENT
6. International Trade and Investment
7. The International Monetary System and the Balance of Payments
8. Foreign Exchange and International Financial Markets
9. Formulation of National Trade Policies
10. International Cooperation Among Nations
PART 3: MANAGING INTERNATIONAL BUSINESS
11. International Strategic Management
12. Strategies for Analyzing and Entering Foreign Markets
13. International Strategic Alliances
14. International Organization Design and Control
15. Leadership and Employee Behavior in International Business
PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS
16. International Marketing
17. International Operations Management
18. International Financial Management
19. International Human Resource Management and Labor Relations