9781292251523 Trott

(e-Book) Innovation Management and New Product Development 7th Edition (12 months Digital Access) – Trott


Product Info
Delivery & Shipping Cost

Delivery using J&T. The cost depends on the rate as provided by J&T.

Not refundable due to human error (like scratching); else for the books that printing error, missing pages or incorrect books. Please email us at sales@abookstore.my

Product Description

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.

Table of Content

This is a digital product (eBook) with 1 year access, Please take note of the access platform and access period.

Once the payment confirmed, we will proceed to send the order to the publisher to ship out the access code via your registered email address within 3-5 working days

Part 1 Innovation management
Innovation management: an introduction
National systems of innovation and entrepreneurship
Public sector innovation
Managing innovation within firms
Operations and process innovation

Part 2 Turning technology into business
Managing intellectual property
Managing organisational knowledge
Strategic alliances and networks
Management of research and development
Open innovation and technology transfer

Part 3 New product development
Business models
Market adoption and technology diffusion
New product development
Market research and its influence on new product development
Managing the new product development process