(e-Book) Strategic Management of Technological Innovation 7th Edition (12 Months Digital Access) – Schilling – BNS Supplies and Trading

(e-Book) Strategic Management of Technological Innovation 7th Edition (12 Months Digital Access) – Schilling

Categories: Business & Investment, e-Book/ Digital Access

RM90.00

Product Info

Author: Melissa A. Schilling
Publisher: Mcgraw-Hill
Language: English
Type: Import
ISBN: 9781264387977 (e-Book)
Edition: 7th Edition
Cover: Ebook and Others
Year: 2023

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Product Description

Melissa Schilling’s Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Table of Content

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Chapter 1: Introduction

PART ONE: Industry Dynamics of Technological Innovation??
Chapter 2: Sources of Innovation??
Chapter 3: Types and Patterns of Innovation??
Chapter 4: Standards Battles, Modularity, and Platform Competition??
Chapter 5: Timing of Entry??

PART TWO: Formulating Technological Innovation Strategy??
Chapter 6: Defining the Organization’s Strategic Direction??
Chapter 7: Choosing Innovation Projects??
Chapter 8: Collaboration Strategies??
Chapter 9: Protecting Innovation??

PART THREE: Implementing Technological Innovation Strategy??
Chapter 10: Organizing for Innovation?
Chapter 11: Managing the New Product Development Process??
Chapter 12: Managing New Product Development Teams??
Chapter 13: Crafting a Deployment Strategy?