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Chapter 1: Introduction
PART ONE: Industry Dynamics of Technological Innovation??
Chapter 2: Sources of Innovation??
Chapter 3: Types and Patterns of Innovation??
Chapter 4: Standards Battles, Modularity, and Platform Competition??
Chapter 5: Timing of Entry??
PART TWO: Formulating Technological Innovation Strategy??
Chapter 6: Defining the Organization’s Strategic Direction??
Chapter 7: Choosing Innovation Projects??
Chapter 8: Collaboration Strategies??
Chapter 9: Protecting Innovation??
PART THREE: Implementing Technological Innovation Strategy??
Chapter 10: Organizing for Innovation?
Chapter 11: Managing the New Product Development Process??
Chapter 12: Managing New Product Development Teams??
Chapter 13: Crafting a Deployment Strategy?