9781292441405 David

(e-Book) Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 17th edition (12 Months Digital Access) – David/ David

RM80.00

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Product Description

For undergraduate and graduate courses in strategic management. A practical, skills-oriented approach to strategic management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: A Competitive Advantage Approach, Concepts and Cases captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

Table of Content

This is a digital product (eBook) with 1 year access, Please take note of the access platform and access period.

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PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
1. The Nature of Strategic Management

PART 2: STRATEGY FORMULATION
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION
7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE
9. Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS
10. Business Ethics, Environmental Sustainability, and CorporateSocial Responsibility
11. Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
How to Prepare and Present a Case Analysis