PART 1 Concepts and Techniques for Crafting and Executing Strategy
Chapter 1 What Is Strategy and Why Is It Important?
Chapter 2 Charting a Company’s Direction
Chapter 3 Evaluating a Company’s External Environment
Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company’s Competitive Position
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy
Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Chapter 10 Building an Organization Capable of Good Strategy Execution
Chapter 11 Managing Internal Operations
Chapter 12 Corporate Culture and Leadership

PART 2 Cases in Crafting and Executing Strategy
Section A: Crafting Strategy in Single-Business Companies
1 Airbnb in 2020
2 Competition in the Craft Beer Industry in 2020
3 Costco Wholesale in 2020: Mission, Business Model, and Strategy
4 Ford Motor Company: Will the Company’s Strategic Moves Restore its Competitiveness and Financial Performance?
5 Macy’s, Inc.: Will Its Strategy Allow It to Survive in the Changing Retail Sector?
6 TOMS Shoes: Expanding Its Successful One For One Business Model
7 lululemon athletica’s Strategy in 2020: Is the Recent Growth in Retail Stores, Revenues, and Profitability Sustainable?
8 Under Armour’s Strategy in 2020: Can It Revive Sales and
9 Spotify in 2020: Can the Company Remain Competitive?
10 Beyond Meat, Inc.
11 Netflix’s 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers
12 Twitter Inc. in 2020
13 Yeti in 2020: Can Brand Name and Innovation Keep it Ahead of the Competition?
14 GoPro in 2020: Have its Turnaround Strategies Failed?
15 Publix Super Markets: Its Strategy in the U.S. Supermarket and Grocery Store Industry
16 Tesla’s Strategy in 2020: Can It Deliver Sustained Profitability?
17 Unilever’s Purpose-led Brand Strategy: Can Alan Jope Balance Purpose and Profits?
18 Domino’s Pizza: Business Continuity Strategy during the Covid-19 Pandemic
19 Burbank Housing: Building from the Inside Out
20 Boeing 737 MAX: What Response Strategy is Needed to Ensure Passenger Safety and Restore the Company’s Reputation?
21 The Walt Disney Company: Its Diversification Strategy in 2020
22 Robin Hood
Section B: Crafting Strategy in Diversified Companies
23 Southwest Airlines in 2020: Culture, Values, and Operating Practices
24 Uber Technologies in 2020: Is the Gig Economy Labor Force Working for Uber?
Section C: Implementing and Executing Strategy
25 Starbucks in 2020: Is the Company on Track to Achieve Attractive Growth and Operational Excellence?
26 Nucor Corporation in 2020: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions
27 Eliminating Modern Slavery from Supply Chains: Can Nestlé Lead the Way?