(e-Book) Digital Business and E-commerce, 8th edition (12 Months Digital Access) – Chaffey – BNS Supplies and Trading

(e-Book) Digital Business and E-commerce, 8th edition (12 Months Digital Access) – Chaffey

Categories: Business & Investment, e-Book/ Digital Access

RM86.40

Product Info

Author: Dave Chaffey Tanya Hemphill David Edmundson-Bird
Publisher: Pearson Education
Language: English
Type: Import
ISBN: 9781292457536 (e-Book)
Edition: 8th Edition
Cover: Ebook and Others
Year: 2024

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Product Description

Digital Business and E-Commerce Management is an industry-leading text to equip current and future managers with the knowledge and practical skills to help them navigate their organisations towards digital business. Engaging and informative, this edition will support your students’ understanding of the strategies and tactics an organisation needs to implement to make a Digital Business successful. With an array of features and examples, this must-have textbook will help your students understand and apply the most up-to-date digital concepts of e-Commerce.

Table of Content

This is a digital product (eBook) with 1 year access and no physical item to be post out.

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Part 1 Introduction
1. Introduction to digital business
2. Opportunity analysis for digital business and e-commerce
3. Managing digital business infrastructure
4. Key issues in the digital environment
Part 2 Strategy and applications
5. Digital business strategy
6. Supply chain and demand
7. Digital marketing
8. Customer relationship management
Part 3 Implementation
9. Customer experience and service design
10. Managing digital business transformation and growth hacking
Glossary
Index