9781260548099 Lucas

The Art of Public Speaking 13th Edition – Lucas

RM113.00

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Product Description

Fully updated for the thirteenth edition, the award-winning The Art of Public Speaking offers a time-tested approach that has made it the most widely used college textbook on its subject in the world. Seamlessly coordinated with Connect, McGraw-Hill Education’s pathbreaking online program, it supplies a proven set of teaching and learning tools that is without parallel among public speaking books. For experienced instructors, The Art of Public Speaking presents a solid, fully customizable foundation and an abundance of teaching aids from which to choose, allowing for complete teaching flexibility in the course. For novice instructors, its wisdom, steady hand, and unmatched ancillary package instill confidence and build success in the classroom from day one.

Table of Content

Chapter 1: Speaking in Public Chapter 2: Ethics and Public Speaking
Chapter 3: Listening
Chapter 4: Giving Your First Speech
Chapter 5: Selecting a Topic and a Purpose
Chapter 6: Analyzing the Audience
Chapter 7: Gathering Materials
Chapter 8: Supporting your Ideas
Chapter 9: Organizing the Body of the Speech
Chapter 10: Beginning and Ending the Speech
Chapter 11: Outlining the Speech
Chapter 12: Using Language
Chapter 13: Delivery
Chapter 14: Using Visual Aids
Chapter 15: Speaking to Inform
Chapter 16: Speaking to Persuade
Chapter 17: Methods of Persuasion
Chapter 18: Speaking on Special Occasions
Chapter 19: Presenting Your Speech Online
Chapter 20: Speaking in Small Groups
Appendix: Speeches for Analysis and Discussion