RM88.00
Out of stock
Delivery using J&T. The cost depends on the rate as provided by J&T.
Not refundable due to human error (like scratching); else for the books that printing error, missing pages or incorrect books. Please email us at sales@abookstore.my
PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship
PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan
PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture’s Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding
PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising
Glossary
Name Index
Company Index
Subject Index