(e-Book) Entrepreneurship: Successfully Launching New Ventures, Updated 6th Global Edition, (12 months Digital Access) – Barringer – BNS Supplies and Trading

(e-Book) Entrepreneurship: Successfully Launching New Ventures, Updated 6th Global Edition, (12 months Digital Access) – Barringer

Categories: Business & Investment, e-Book/ Digital Access

RM85.00

Product Info

Author: Bruce R. Barringer, R Duane Ireland
Publisher: Pearson
Language: English
Type: Import
ISBN: 9781292404547 (e-Book)
Edition: 6th edition
Cover: Ebook and Others
Year: 2021

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Product Description

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

Table of Content

This is a digital product (eBook) with 1 year access, Please take note of the access platform and access period.

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PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship
PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan
PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture’s Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding
PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising
Glossary
Name Index
Company Index
Subject Index