(e-Book) E-commerce 2023–2024: Business. Technology. Society., 18th Global Edition (12 months Digital Access) – Laudon/Traver – BNS Supplies and Trading

(e-Book) E-commerce 2023–2024: Business. Technology. Society., 18th Global Edition (12 months Digital Access) – Laudon/Traver

Categories: Business & Investment, Computer & Information Systems, e-Book/ Digital Access

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Product Info

Author: Laudon/Traver
Publisher: Pearson
Language: English
Type: Import
ISBN: 9781292449661 (e-Book)
Edition: 18th Edition
Cover: Ebook and Others
Year: 2023

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Product Description

E-commerce 2023–2024: business. technology. society. is an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and changing the global economy. The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, and tables updated through September 2022.

Table of Content

This is a digital product (eBook) with 1 year access, Please take note of the access platform and access period.

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PART I: INTRODUCTION TO E-COMMERCE
The Revolution is Just Beginning
E-commerce Business Models and Concepts
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
Building an E-commerce Presence: Websites, Mobile Sites, and Apps
E-commerce Security and Payment Systems
PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
E-commerce Marketing and Advertising Concepts
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce
PART VI: E-COMMERCE IN ACTION
Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-commerce: Supply Chain Management and Collaborative Commerce
Index