(e-Book) Strategic Management: Text and Cases 11th Edition (12 Months Digital Access) – Dess


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Product Description

Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

Table of Content

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Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

Chapter 13: Analyzing Strategic Management Cases
1. Robin Hood
2. The Global Casino Industry: Emerging from the Pandemic
3. Theorybridge.com: Making Academic Research Relevant to Practitioners
4. Dirty Laundry in the Fast Fashion Industry: H&M’s Dilemma
5. Pocket Radar: The Disruptive Innovator in the Sports Radar Gun Market
6. Haribo and the Gummi Bear Business: A Sticky Situation
7. Coinbase Global Inc.
8. Moet Hennessey Louis Vuitton
9. Southwest Airlines: Can “Luv” Be a Competitive Advantage?
10. JetBlue in 2022
11. Emirates Airline
12. Ford: Traveling Two Roads
13. General Motors: Plugging In?
14. Lime: Is E-Bike Sharing the Next Uber?
15. WW in 2022: Can Weight Watchers Shape Up?
16. The Boston Beer Company: Competition is Brewing
17. Heineken
18. Tata Starbucks: A New Brew for India?