9781292727424 Wheelen

(e-Book) Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition 16th Edition (12 Months Digital Access) – Wheelen

RM80.00

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Product Description

Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text’s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.

Table of Content

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PART 1: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
1. Basic Concepts of Strategic Management
2. Corporate Governance
3. Social Responsibility & Ethics in Strategic Management
PART 2: SCANNING THE ENVIRONMENT
4. Environmental Scanning & Industry Analysis
5. Organizational Analysis & Competitive Advantage
PART 3: STRATEGY FORMULATION
6. Business Strategy
7. Corporate Strategy
8. Functional Strategy & Strategic Choice
PART 4: STRATEGY IMPLEMENTATION & EVALUATION
9. Global Strategy
10. Organizing & Structure
11. Staffing & Directing
12. Evaluation & Re-Assessment
PART 5: INTRODUCTION TO CASE ANALYSIS
13. Suggestions for Case Analysis