Tourism: The Business of Hospitality and Travel, Global Edition 6e – Cook – BNS Supplies and Trading

Tourism: The Business of Hospitality and Travel, Global Edition 6e – Cook

Category: Hospitality and Tourism

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Product Info

Author: Cook
Publisher: Pearson
Language: English
Type: Import
ISBN: 9781292221670
Edition: Regular Edition
Cover: Paperback
Year: 2017

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Table of Content

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS

Introducing the World’s Largest Industry, Tourism

Marketing to the Traveling Public

Delivering Quality Tourism Services

Bringing Travelers and Tourism Service Suppliers Together

Capturing Technology’s Competitive Advantages

PART II: TOURISM SERVICE SUPPLIERS

Transportation

Accommodations

Food and Beverage

Attractions and Entertainment

Destinations

PART III: THE TOURISM ENVIRONMENT

Economic and Political Impacts of Tourism

Environmental and Social/Cultural Impacts of Tourism

Sustaining Tourism’s Benefits

The Future of Tourism