(e-Book) Consumer Behavior: Buying, Having, and Being, Global Edition 14th edition (12 Months Digital Access) – Solomon – BNS Supplies and Trading

(e-Book) Consumer Behavior: Buying, Having, and Being, Global Edition 14th edition (12 Months Digital Access) – Solomon

Categories: Business & Investment, e-Book/ Digital Access

RM160.00

Product Info

Author: Michael Solomon & Cristel Russell
Publisher: Pearson Education
Language: English
Type: Import
ISBN: 9781292720685 (e-Book)
Edition: 14th Edition
Cover: Ebook and Others
Year: 2024

Delivery & Shipping Cost

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Product Description

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we’re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Table of Content

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