9781292730042 Browaeys

(e-Book) Understanding Cross-Cultural Management 5th Edition (12 Months Digital Access) – Browaeys

RM86.40

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Product Description

A unique approach to classical and contemporary cultural management in one text Understanding Cross-Cultural Management, 5th edition, by Browaeys and Price, is the ideal learning resource, whether you are a student looking forward to beginning your career in business or a manager looking to improve your skills. With its unique perspective on the different ideas and concepts in cross-cultural management, the textbook offers a concise overview of cross-cultural concepts and theories with “learning-by-doing” activities that enable you to apply your own perspectives, insights, and experiences. The new and updated content with newspaper and journal articles along with an array of learning resources will help you gain a deeper understanding of the topic and sharpen your critical thinking skills both individually and in class.

Table of Content

This is a digital product (eBook) with 1 year access, Please take note of the access platform and access period.

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Part One Culture and Management
1. Determinants of culture
2. Dimensions of culture: Hofstede and GLOBE
3. Business cultures in the Western world
4. Business cultures in Asia, Africa and the Middle East
5. Cultural dimensions and dilemmas
6. Culture and styles of management
Part Two Culture and Organisations
7. Culture and corporate structures
8. Culture and leadership
9. Culture and corporate strategy
10. Managing human resources in a global environment
11. Culture and customers in the global market
12. Managing cultural change in a global environment
Part Three Culture and Business Communication
13. Business communication across cultures
14. Managing intercultural negotiation and conflict
15. Working effectively in an international environment