(e-Book) Retail Management, Global Edition 13th Edition (12 Months Digital Access) – Berman – BNS Supplies and Trading

(e-Book) Retail Management, Global Edition 13th Edition (12 Months Digital Access) – Berman

Categories: Business & Investment, e-Book/ Digital Access

RM160.00

Product Info

Author: Barry R Berman / Joel R. Evans / Patrali M. Chatterjee
Publisher: Pearson Education
Language: English
Type: Import
ISBN: 9781292214689 (e-Book)
Edition: 13th Edition
Cover: Ebook and Others
Year: 2017

Delivery & Shipping Cost

Delivery using J&T. The cost depends on the rate as provided by J&T.

Not refundable due to human error (like scratching); else for the books that printing error, missing pages or incorrect books. Please email us at sales@abookstore.my

Product Description

For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Table of Content

To order the e-Book, kindly proceed to place the order directly at

https://t3-apac.pearson.com/retail-management-global-edition/9781292214689R365

and apply the discount code of TBA_UniSZA_25 before checking out

This is a digital product (eBook) with 1 year access and no physical item to be post out.

Please take note of the access platform and access period.

Once the payment confirmed, we will proceed to send the order to the publisher to generate and send out the access code to your registered email address within 3-5 working days

1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Non store-Based, and Other Forms of Non traditional Retailing
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
9. Trading-Area Analysis
10. Site Selection
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
20. Integrating and Controlling the Retail Strategy