9781119561224 Sekaran

(e-Book) Research Methods For Business: A Skill Building Approach 8th Edition (12 Months Digital Access) – Sekaran/Bougie

RM100.00

Out of stock

Product Info
Delivery & Shipping Cost

Delivery using J&T. The cost depends on the rate as provided by J&T.

Not refundable due to human error (like scratching); else for the books that printing error, missing pages or incorrect books. Please email us at sales@abookstore.my

Product Description

Once the payment confirmed, we will proceed to send the order to the publisher to ship out the access code via email within 3-5 working days.

Table of Content

This is a Digital Product – Please take note of the access platform and access period.

Once the payment confirmed, we will proceed to send the order to the publisher to generate and ship out the access code via your registered email address within 3-5 working days

1 Introduction to Research
2 The Scientific Approach and Alternative Approaches to Investigation
3 Defining the Management Problem
4 Defining the Research Problem
5 The Critical Literature Review
6 Theoretical Framework and Hypothesis Development
7 Elements of Research Design
8 Interviews
9 Observation
10 Administering Questionnaires
11 Experimental Designs
12 Measurement of Variables: Operational Definition
13 Measurement of Variables: Scaling, Reliability and Validity
14 Sampling
15 Quantitative Data Analysis
16 Quantitative Data Analysis: Hypothesis Testing
17 Qualitative Data Analysis
18 Conclusions
19 The Research Report