Fundamentals of Marketing

Name: Fundamentals of Marketing
Brand: McGraw Hill
SKU: 9238
Availability: InStock

RM55.00

Syahmi Harudin, Roszi Naszariah, Dayang Haryani Diana, Riza Emifazura, Nurul Syaqirah
9786297835136

UiTM – MKT243

Category: Business & Investment Brand: McGraw Hill

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The World of Marketing
1. An Overview of Marketing
2. The External Marketing Environment
Analysing Market Opportunities
3. Understanding Consumer Behaviour
4. Market Segmentation, Targeting and Positioning
Marketing Mix
5. Product Innovation and Management
6. Channels and Retailing
7. Promotion Management
8. Pricing
Technology-Driven Marketing
9. Digital and Social Media Marketing
Revision Quiz

Weight	1 kg
Dimensions	28 × 30 × 2 cm
Author	Syahmi Harudin, Roszi Naszariah, Dayang Haryani Diana, Riza Emifazura, Nurul Syaqirah
Publisher	McGraw Hill
ISBN	9786297835136
Publishing Year	2026