This is a digital product (eBook) with 1 year access, Please take note of the access platform and access period.
Once the payment confirmed, we will proceed to send the order to the publisher to ship out the access code via your registered email address within 3-5 working days
Part 1 Innovation management
Innovation management: an introduction
National systems of innovation and entrepreneurship
Public sector innovation
Managing innovation within firms
Operations and process innovation
Part 2 Turning technology into business
Managing intellectual property
Managing organisational knowledge
Strategic alliances and networks
Management of research and development
Open innovation and technology transfer
Part 3 New product development
Business models
Market adoption and technology diffusion
New product development
Market research and its influence on new product development
Managing the new product development process
Index