AE Global Business 5th Edition - Peng

AE Global Business 5th Edition – Peng

RM100.00

Discover success in global business today with the strategic approach and unique coverage found only in Peng’s GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, “What determines the success and failure of firms around the globe?” Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today’s geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.

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Part I: LAYING FOUNDATIONS.
1. Introduction.
2. Formal Institutions: Politics, Laws, and Economics.
3. Informal Institutions: Cultures, Ethics, and Norms.
4. Resources and Capabilities.
Integrative Cases.

Part II: ACQUIRING TOOLS.
5. International Trade.
6. Foreign Direct Investment.
7. Foreign Exchange.
8. Global and Regional Integration.
Integrative Cases.

Part III: STRATEGIZING AROUND THE GLOBE.
9. The Entrepreneurial Firm.
10. Foreign Market Entry.
11. Competitive Dynamics.
12. Strategic Alliances and Acquisitions.
13. Strategy, Structure, and Innovation in Multinationals.
Integrative Cases.

Part IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Marketing and Supply Chain Management.
15. Human Resource Management.
16. Corporate Finance and Governance.
17. Corporate Social Responsibility.
Integrative Cases.
Glossary.
Name Index.
Organization Index.
Subject Index.

Weight 2 kg
Dimensions 30 × 30 × 5 cm

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