Part One Management
1 Management, Managers, and Careers
2 Management Learning Past to Present
3 Ethics and Social Responsibility
Part Two Environment
4 Environment, Technology, and Sustainability
5 Global Management and Cultural Diversity
6 Entrepreneurship and New Ventures
Part Three Planning and Controlling
7 Data and Decision Making
8 Planning Processes and Techniques
9 Control Processes and Systems
10 Strategy and Strategic Management
Part Four Organizing
11 Organization Structures
12 Organizational Culture and Change
13 Human Resource Management
Part Five Leading
14 Leading and Leadership Development
15 Individual Behavior
16 Motivation Theory and Practice
17 Teams and Teamwork
18 Communication and Collaboration
Management Learning Review: Get Prepared for Quizzes and Exams
Career Skills & Competencies: Make Yourself Valuable!
Management Cases for Critical Thinking
1 Trader Joe’s—Keeping a Cool Edge
2 Zara International—Fashion at the Speed of Light
3 Warby Parker—Disruption with a Conscience
4 Patagonia—Leading a Green Revolution
5 Harley-Davidson—Style and Strategy with a Global Reach
6 In-N-Out Burger—Building Them Better
7 Target—Missing the Bull’s Eye
8 Uber—Riding the Gig Economy
9 Electronic Arts—Inside Fantasy Sports
10 Dunkin’ Donuts—Betting Dollars on Donuts
11 National Public Radio—Many Voices Serving Many Needs
12 Gamification—Finding Legitimacy in the New Corporate Culture
13 RealRecruit—Protecting Student Athletes
14 Zappos—They Do It with Humor
15 Panera Bread—Growing a Company with Personality
16 Salesforce—Instant Praise, Instant Criticism
17 Auto Racing—When the Driver Takes a Back Seat
18 Snapchat—Snap the Story of the Moment
Self-Test Answers







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