Management, Asia Edition, 14th Edition

RM80.00

John R. Schermerhorn Jr., Daniel G. Bachrach
9781119677895

Schermerhorn, Management 14e continues to offer the same balanced theory approach as with previous editions. Students need an active and engaged learning classroom environment that brings personal meaning to course content and the instructor’s course objectives. Schermerhorn communicates with students through rich, timely features and cases that bring management topics, theories, and concepts to life. The underlying goal is to translate foundation theories into lasting tools for students as they move beyond the classroom where their skills will be put to the test.

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Part One Management
1 Management, Managers, and Careers
2 Management Learning Past to Present
3 Ethics and Social Responsibility
Part Two Environment
4 Environment, Technology, and Sustainability
5 Global Management and Cultural Diversity
6 Entrepreneurship and New Ventures
Part Three Planning and Controlling
7 Data and Decision Making
8 Planning Processes and Techniques
9 Control Processes and Systems
10 Strategy and Strategic Management
Part Four Organizing
11 Organization Structures
12 Organizational Culture and Change
13 Human Resource Management
Part Five Leading
14 Leading and Leadership Development
15 Individual Behavior
16 Motivation Theory and Practice
17 Teams and Teamwork
18 Communication and Collaboration
Management Learning Review: Get Prepared for Quizzes and Exams

Career Skills & Competencies: Make Yourself Valuable!
Management Cases for Critical Thinking
1 Trader Joe’s—Keeping a Cool Edge
2 Zara International—Fashion at the Speed of Light
3 Warby Parker—Disruption with a Conscience
4 Patagonia—Leading a Green Revolution
5 Harley-Davidson—Style and Strategy with a Global Reach
6 In-N-Out Burger—Building Them Better
7 Target—Missing the Bull’s Eye
8 Uber—Riding the Gig Economy
9 Electronic Arts—Inside Fantasy Sports
10 Dunkin’ Donuts—Betting Dollars on Donuts
11 National Public Radio—Many Voices Serving Many Needs
12 Gamification—Finding Legitimacy in the New Corporate Culture
13 RealRecruit—Protecting Student Athletes
14 Zappos—They Do It with Humor
15 Panera Bread—Growing a Company with Personality
16 Salesforce—Instant Praise, Instant Criticism
17 Auto Racing—When the Driver Takes a Back Seat
18 Snapchat—Snap the Story of the Moment
Self-Test Answers

Weight 1.6 kg
Dimensions 30 × 28 × 3 cm
Author

John R. Schermerhorn Jr., Daniel G. Bachrach

Publisher

Wiley

ISBN

9781119677895

Publishing Year

2020

Pages

496

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Management, Asia Edition, 14th EditionManagement, Asia Edition, 14th Edition
RM80.00

Availability: In stock

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