MKTG: Principles of Marketing 13th Edition (Asia Edition) – Lamb/Hair/McDaniel – BNS Supplies and Trading

MKTG: Principles of Marketing 13th Edition (Asia Edition) – Lamb/Hair/McDaniel

Category: Business & Investment

RM90.00

Product Info

Author: Lamb/Hair/McDaniel
Publisher: Cengage Learning
Language: English
Type: Import
ISBN: 9789814930550
Edition: 13th edition
Cover: Paperback
Year: 2021

Delivery & Shipping Cost

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Not refundable due to human error (like scratching); else for the books that printing error, missing pages or incorrect books. Please email us at sales@abookstore.my

Product Description

MKTG with MindTap brings marketing fundamentals to life by showing students how they’re applied at the world’s top companies every day, all at an affordable price. MKTG combines an engaging paperback textbook and digital solution, MindTap. With MindTap and you, students begin to think and act like marketers as they’re held accountable for course material and are challenged to then apply it. MindTap gives you complete control of your course — to personalize content, to challenge every individual, and to build student confidence.

Table of Content

Part I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
Part II: ANALYZING MARKETING OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
Part III: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12.Services and Nonprofit Organization Marketing.
Part IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management and Marketing Channels.
14. Retailing.
Part V: PROMOTION AND COMMUNICATION STRATEGIES.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
Part VI: PRICING DECISIONS.
19. Pricing Concepts.
Endnotes.
Index.