Service Innovation: How to Go from Customer Needs to Breakthrough Services

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Author

Lance A. Bettencourt

1st Edition

Publisher

McGraw Hill

Publishing Year

2010

Conditions

New

ISBN

9780071713009

Pricing Information

RM138.00 RM117.00

Availability: 1 in Stock
Delivery Information

Delivery using City-Link Express. It should be arrived in 3-5 working days.

Shipping Cost
Shipping cost for Peninsular Malaysia is free. For Sabah and Sarawak, another RM 10 will be charged.

~Description / table of content~

Table of Content:

1. Customer Needs that Drive Service Innovation
2. Discover Opportunities for New Service Innovation
3. Discover Opportunities for Core Service Innovation
4. Discover Opportunities for Service Delivery Innovation
5. Discover Opportunities for Supplementary Service Innovation
6. Discover Opportunities for Service Delivery
7. Discover Ways to Differentiate Service Delivery
8. Define Innovative Service Concepts
Conclusion: Beyond Services Innovation

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