ORS Principles of Marketing 3e

Categories ,

Author

Yusniza Kamatulzaman

3rd edition Edition

Publisher

Oxford Fajar

Publishing Year

2017

Conditions

New

ISBN

9789834721381

Pricing Information

RM35.90

Availability: 0 in Stock
Delivery Information

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~Description / table of content~

Table of contents:
Principles of Marketing
1. Overview of Marketing
2. Strategic Marketing Planning
3. Understanding Buyer Behaviour
4. Managing Marketing Information
5. Market Segmentation, Targeting and Positioning
6. Product
7. Pricing
8. Place
9. Integrated Marketing Communications
10. Contemporary Topics in Marketing
Index