Marketing Channels: A Management View

Category

Author

Bert Rosenbloom

International Edition Edition

Publisher

Cengage Learning

Publishing Year

2012

Conditions

New

ISBN

9780538477604

Pricing Information

RM95.00

Delivery Information

Delivery using City-Link Express. It should be arrived in 3-5 working days.

Shipping Cost
Shipping cost for Peninsular Malaysia is free. For Sabah and Sarawak, another RM 10 will be charged.

~Description / table of content~

Part I: MARKETING CHANNEL SYSTEMS.
1. Marketing Channel Concepts.
2. Marketing Channel Participants.
3. The Environment of Marketing Channels.
4. Behavioral Processes in Marketing Channels.
Part II: DEVELOPING THE MARKETING CHANNEL.
5. Strategy in Marketing Channels.
6. Designing Marketing Channels.
7. Selecting Channel Partners.
8. Target Markets and Channel Design Strategy.
Part III: MANAGING MARKETING CHANNELS.
9. Motivating the Channel Members.
10. Product Issues in Channel Management.
11. Pricing Issues in Channel Management.
12. Promotion in Marketing Channels.
13. Logistics and Supply Chain Management in Marketing Channels.
14. Evaluating Channel Member Performance.
Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS.
15. Online Channel Systems and Management.
16. Franchise Marketing Channels.
17. Marketing Channels for Services.
18. Global Marketing Channels.
Part V: CASES.

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