Internet Marketing and e-Commerce

Author

Ward Hanson/ Kirthi Kalyanam

2nd Edition

Publisher

Cengage Learning

Publishing Year

2006

Conditions

New

ISBN

9780324422818

Pricing Information

Delivery Information

Delivery using City-Link Express. It should be arrived in 3-5 working days.

Shipping Cost
Shipping cost for Peninsular Malaysia is free. For Sabah and Sarawak, another RM 10 will be charged.

~Description / table of content~

PART I: FOUNDATIONS.
1. Introduction.
2. A Digital World.
3. Networks.
4. Individuals Online.
PART II: ESSENTIAL SKILLS.
5. Web Business Models.
6. Online Branding.
7. Usability, Credibility, Persuasion.
8. Traffic Building.
9. Personalization.
10. Creating Commitment.
11. Innovation and the Net.
12. Pricing in an Online World.
PART III: e-COMMERCE.
13. Internet Retailing.
14. Consumer Channels.
15. B2B eCommerce.
16. Online Research.
17. Organizing for Online Marketing.