Essentials of Marketing 3e

Author

Frances Brassington/ Stephen Pettitt

3rd Edition

Publisher

Pearson Education

Publishing Year

2012

Conditions

New

ISBN

9780273727644

Pricing Information

RM97.00

Availability: 1 in Stock
Delivery Information

Delivery using City-Link Express. It should be arrived in 3-5 working days.

Shipping Cost
Shipping cost for Peninsular Malaysia is free. For Sabah and Sarawak, another RM 10 will be charged.

~Description / table of content~

Chapter 1 -Marketing Dynamics
Chapter 2- The European marketing environment
Chapter 3- Buyer behaviour
Chapter 4- Segmenting markets
Chapter 5- Marketing information and research
Chapter 6- Product
Chapter 7- Price
Chapter 8- Place
Chapter 9- Promotion: integrated marketing communication
Chapter 10- Advertising and sales promotion
Chapter 11- Promotion: direct and digital marketing
Chapter 12- Promotion: personal selling, PR and sponsorship
Chapter 13- Marketing strategy and planning
Chapter 14- Services and non-profit marketing

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